Industry Trends

Karen Cairney is a frequent speaker at industry events nationally and internationally hosted by Council for Advancement and Support of Education (CASE), the Institute of Fundraising (IoF) as well as other industry forums.  The topics she speaks on have a wide and varied range and cover all aspects of integrated advancement.  Karen is consistently awarded in excess of 4.5 out of 5 for her presentation skills and knowledge of subject matter. Visit the upcoming events page to find out where Karen will be speaking next.

Here are some of the topics that Karen has delivered presentations on recently.

CASE Asia Pacific Hong Kong May 2016

The Fundraiser as the Storyteller – Developing a Compelling Case for Support

Long before the clicking of our keyboards there were generations of people finding creative ways to communicate, whether painting on cave walls, dancing, singing or stories being told by elders.  Storytelling is the cornerstone of human existence and whether it is a story that makes a new friend or connection or depicts the passion and conviction of your organisations story those who are good story tellers make us sit and up and listen and understand….

In this session Karen gives her thoughts on who are good story tellers from Walt Disney to Bruce Springsteen as well as the nuts and bolts of how organisations can develop and communicate a compelling vision and product, case for support.

CASE Europe Annual Conference Brussels September 2016

Integrated Advancement:  Benefits and Challenges

“The right way to organize advancement is whatever works for your institution.  If it isn’t working right, adjust it.  The road ahead will require both flexibility and agility so that everyone can innovate and move forward.”
Larry D. Lauer, author of The Transition Academy: Seizing Opportunity in the Age of Disruption,
CASE Currents August 2015

Full engagement of the institution’s community, capturing the heart and soul of its history and culture, and moving the philanthropic culture forward to a full transformation and realization of future potential is every advancement professional’s dream.  The reality is a complex ever-changing set of dynamics, relationships and expectation management with multiple internal and external stakeholders of the organization.

Some tips from Karen:

  1. Start right at the top as we need to have the commitment of the senior leaders towards an integrated structure and culture
  2. Celebrate small victories as they happen
  3. Model integration right at the recruitment process
  4. Create cross silo team working opportunists

Institute of Fundraising Conference (Scotland) October 4-5, 2016

Major Gifts Myth Busters: Overcoming the Seven Most Misleading Myths of Major Gifts

As an Associate of Graham Pelton Karen explored the seven most misleading myths of leading and managing an effective major gift programme.  From major gift officer activity to metrics and portfolio size and so much more.


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